Mar 18, 2021
Posted by: Joel Smernoff
“If you prepare for an extended electrical outage, or ‘grid down’ situation, you’re basically prepared for virtually any disaster,” says Joel Smernoff, CEO of Black Umbrella, a New York firm specializing in emergency preparedness.
Mar 18, 2021
Posted by: Joel Smernoff
With Hurricanes Harvey and Irma in the news, Joel Smernoff was interviewed by the Cheddar team about how to prepare for the next hurricane or other disasters.
Mar 18, 2021
Posted by: Joel Smernoff
Joel Smernoff, CEO of Black Umbrella, a New York City firm that creates custom emergency/safety plans and curates disaster kits for executives, families and businesses, says wealthy individuals and their extended families view uncertainty and risk through a different lens than average people.
“I think risk mitigation is very important to them,” he says. “That’s why many have family offices and focus on capital preservation. So in following the concept of being able to protect what you have, I think they also over-index in preparedness. These are people that are used to having insurance for everything. One way to look at emergency preparedness is as physical insurance.”
